About Us

At PCA we are committed to provide the Chefs and F&B Managers of the Foodservice Industry with generic & value added Brands & Product Solutions that have distinct advantage in terms of quality, food safety and innovation.

Our rigorous product and Brand selection process for our customers in the HORECA channels gives us a competitive advantage versus our peers in the Industry.

We ensure high levels of customer satisfaction by continuously improving ways of reaching and serving our customers also by improving our systems & processes at all times.

Our vision is to be the most preferred and best in class Foodservice partner for the categories and Brands that we represent in the Middle East region. We aim to achieve category leadership by exceeding the expectations of our customers by providing them excellent service levels and value added products and solutions through our personalized teams.

We wish to leverage the presence of our parent group and their know how in doing business in Africa, GCC and Asian Sub continent to create strategic alliances with customers and suppliers.